We are developing a brand for a luxury boutique hotel located on the shores of Lake Erie, just outside of a charming lakeside town. The hotel will cater to discerning travelers seeking a unique, elevated experience that celebrates the natural beauty of the region.

Starting with the name, we chose Hotel Bessie, after Lake Eries own mythical lake creature.

We want to position the hotel as a serene lakeside oasis - a calming retreat that allows guests to unwind and reconnect with nature. The hotel's design, amenities, and experiences should evoke a sense of refined simplicity, elegance, and connection to the stunning natural surroundings.