We did the naming, brand identity, packaging and art direction for Antimatter®. This exciting new startup in the CPG space empowers avid runners in their training and performance through the power of mushroom cordyceps - a superfood that has been used for centuries to enhance human endurance.

The new brand evokes a sense of premium quality, natural vitality, and high performance.

We designed the packaging for the debut product, a gel from cordyceps extract.